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Snickers has a pretty big & long-running ad campaign called "You're not you when you're hungry" and the examples are playful but the underlying point is deep and perhaps unsettling. https://t.co/nLhdyyB7hE
I think that this is actually a great example of something everyone knows and nobody talks about because it would lead to general chaos. Simply: If I don't eat, I die. If you don't eat, you die. https://t.co/W3V6mFxCXs
Somebody said those sentences recently & I was like DUDE YOU DON'T SAY THAT. I didn't actually blurt it out but it was fascinating to recognize the part of me that was just like "you can't just talk about people dying" even as simultaneously he was stating an obvious basic fact.
Snickers makes their campaign about people getting angry, grumpy, or confused when hungry, but (for obvious reasons) they don't talk about how the anger is often a cover for fear. https://t.co/TlRuEmcurg
Going up a level of abstraction from hungerβfearβ"you're not you", there's a more general general thing where *any* kind of scarcity (perceived) dramatically affects many dimensions of consciousness. https://t.co/ONYKbhr8VJ
Fantastic book called Scarcity by Eldar Shafir & Senhil Mullainathan (@m_sendhil) summarizes a bunch of studies showing how much worse people are at thinking when experiencing scarcity (as mindset or as chronic or acute situation). https://t.co/V7kL1IEtn3
Going up a level or two further, we encounter fluid selfness more generally. Here things get loopy, because fear of fluid selfness can itself cause changes in your approach to selfing. Eventually it finds an attractor though π§ https://t.co/ulOyz0k06F https://t.co/k6Xq4hsxcz
...not really sure where I was going with this thread. https://t.co/enkOLBrw0i
@Malcolm_Ocean occasionally; https://t.co/xu3Dlcw4s2