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example that is, IMO, clearly set up to piss people off via deliberate omission in the title the article itself, of course, makes sure to talk about it but the point is that this approach gets more traffic than if you include it in the title and forget to piss people off https://t.co/soU1aolYC4
it might even make sense for a news org to have a critic on the payroll. "we'll tweet this, then you outrage-QT it" but i'm guessing that's not even necessary, because lots of people are eager and willing to outrage-QT for free
This whole state of affairs is clearly not in the public's best interest, but that is going to be very difficult to change, because https://t.co/T7CHKdcyKz
What's wild is, the media is arguably the primary means by which the public *is* educated. So what we have here is a case of a miseducated public further miseducating itself, via a process that is catalyzed by a misincentivized media [Quote from @alaindebotton's book, News] https://t.co/FB711gp7CZ
Btw Matt Yglesias is a coward who consistently tweets terrible takes & then deletes his tweets afterwards. Every time I see him appear on my feed I am embarrassed for him. I've been procrastinating on this tweet, because it's not a nice thing to say about someone... but it's true
Believe it or not when I was a kid I actually wanted to “work in the media”. It seemed like a noble profession. Like being a real-time librarian. I feel like rule #1 of being a good “media person” is to keep meticulous, publicly accessible/verifiable records. Never delete
Lol I made an unintentional typo and it’s a chance to demonstrate what I mean. If you have tweeted something untrue, and it’s being spread, you can delete it - but screenshot first and explain why https://t.co/h2Cu4X3qK7
(I meant errenous, not strenuous. Lol at autocorrect) If the public stopped paying attention to cowards with no intellectual integrity, it wouldn’t be necessary to call them out Alas, the public (in aggregate) is an idiot. I’m sorry but it’s true
This is a cute and wholesome version of this method in use https://t.co/wht51bpEw7
Same tactic well-used to market a dating show https://t.co/wVmzj2FVA9
all instances of male parenting will henceforth be described as babysitting https://t.co/zQMVCWY1nw
17. Indeed that’s the nature of the game at this point and there’s probably no turning back; if anything it’s going to get worse and everybody’s going to keep doing it more and more https://t.co/xL0sOSgXhA
18. holmes is not actually that interesting, but the media has to pretend that she is anyway, this is clever marketing https://t.co/FqdCrA3lBn
19. lol https://t.co/GXaHIse20y
20. Optimising for engagement means filming and producing more train wrecks. The wreckage will continue to get more spectacular as time goes on https://t.co/Vb4K3ileJi
21. “Still feel average” https://t.co/cZjPZFnlan
22. It’s funny to consider that commenters like this do it for free https://t.co/EN0fG4iddh
23. perfect setup https://t.co/YNg292vHQ0
24. SSC's Toxoplasma of Rage becomes more relevant with each passing day https://t.co/TQ3cykdJJN
If you haven't read it, read it. The core, IMO: media environments are incentivized to find the most divisive issues possible, & get everyone to fight about it. Few talk about Vegan Outreach (very responsible, sensible charity), everyone talks about PETA https://t.co/nv92kOR7vM
25. this dilemma is going to keep getting more intense and more pronounced. Bunch of people showing up in the replies to say "so?" "why does that matter?" – but it would never have gotten on their radar otherwise https://t.co/iCSaEe9D66
26. “the shooter” 😏 https://t.co/XUiQhmSeqd
27. Pretending to discover Asian food (and then only mentioning midway in the video, and not at all in the tweet or headline) is a very reliable outrage generator https://t.co/CEuWxUf6fv
28. I wonder if the researchers were earnest? I think 70% chance they were. And I'm 99% sure whoever at WaPo published this, did so gleefully knowing that people would show up to fight in the replies and comments sections. https://t.co/mwMvFm3t8A
29. Every media org must now be hungrily hiring writers who can help them get ratio’d on demand https://t.co/JUTSVNWYZV
31. this tweet itself is bait 😂 (see the replies) https://t.co/8yMumYsudR
Yes and! Because of the way it’s structured, and because of the users it selects for, Twitter is basically an engine that incentivizes the production and distribution of such outrage https://t.co/7hd5wemgsx
33. quote-tweeting always fans the flame; be mindful of this and quote-tweet responsibly https://t.co/MyVCuriRJF
34. perfect example of “everything will only get more infuriating” - you *know* people are going to call her a hypocrite, that’s where the engagement is. Could’ve published a less contentious alternative... but then what will we fight about? https://t.co/1XtImK8FdW
35. Serena beat Sharapova 19 out of 21 times. 😂 Then why choose this picture? Read the replies (h/t @IshaWrites for the find) https://t.co/fZxjICIKhs
36. https://t.co/NQ0dGufFUc https://t.co/Kg5cHDAHea
37. incidentally, PPG is great entertainment and I moderately recommend it https://t.co/OsWFR7VI1w
38. the bait can be brazenly obvious and people will still take it (see replies) https://t.co/pEE284X4XM
39. “... But the US anti-hate group says the "overwhelming usage" of the hand gesture today is still to show approval or that someone is OK.” can’t mention that in the tweet though, of course https://t.co/OTdRD8bEBg
41. I can't be the only person to whom this is glaringly obvious "sack your sub-editor" – no, give them a raise https://t.co/56qOt1H9Vj https://t.co/CYAthmEWNI
42. https://t.co/NhyJztJ0CT https://t.co/k06TnT59XI
43. “drawback” https://t.co/uE0odJvDR7 https://t.co/MHQjvU4OwQ
44. “end of friendly generational relations” 😉 quoted_tweet_id:1189214091979694082 https://t.co/aAPDnQk2JK
45. this is a perfect eg of what I meant by “the news is going to get more infuriating”. This trend is not going to reverse quoted_tweet_id:1191785650435088385 https://t.co/Ix7qTUZOal
46. a dunk from dictionary dot com must surely deserve a special sticker or something quoted_tweet_id:1194133986186018816 https://t.co/uxDMwIKpqI
47. I'm getting in on this one early – it currently has 130 RTs (most of CNBC's tweets seem to have less than 20 RTs), but I feel like this one is going to go at least to 600-700 RTs, maybe over 1,000. Dunking on "idiot analysts" is too fun quoted_tweet_id:1196031758145339393 https://t.co/TRjPGrFGNL
48. weird as it sounds, and unfair as it is, the more @NobelPrize pretends that they don't know why Jocelyn Bell Burnell didn't get the prize, the more people will ultimately learn about her, her accomplishment and the injustice of her being snubbed https://t.co/NERGlycdzH
@NobelPrize 49. And the followup question would be, "if we won't get owned for this, what changes do we need to make so that we *do* get owned?" https://t.co/TrrwtKaQqg
50. Now people tag QuotedReplies in the tweet so you can see for yourself all the people who volunteer to do free marketing. 😂 Note that Brian says “Indonesian fried rice” in the video- which pretty much confirms that “resembling” is 100% bait https://t.co/C1a4g5c6Nu https://t.co/LawjNjyXAU
51. wapo social media team destroys wapo credibility. hope the engagement is worth it! (the volunteer got a placebo and died of covid) https://t.co/fRY4cT00VL https://t.co/UnOPkuyTAi
50. Now people tag QuotedReplies in the tweet so you can see for yourself all the people who volunteer to do free marketing. 😂 Note that Brian says “Indonesian fried rice” in the video- which pretty much confirms that “resembling” is 100% bait https://t.co/C1a4g5c6Nu https://t.co/LawjNjyXAU
51. wapo social media team destroys wapo credibility. hope the engagement is worth it! (the volunteer got a placebo and died of covid) https://t.co/fRY4cT00VL https://t.co/UnOPkuyTAi
@easoncxz https://t.co/BHs4h146oU
@visakanv https://t.co/TpWJ4bvmWD
To take Visa's excellent example: If you're a person who is reading this tweet & currently has a habit of saying "say her name, newsorg" ➡️every time you would do that, instead, find another newsorg covering that story WITH her name and RT that. (& maybe block/mute 1st newsorg)
@visakanv Re: deeply intertwingled uses of twitter, I've been musing for 1-2y about wanting to build a better twitter client (that might eventually try to become its own thing, although network fx) that would natively support some of the interlinking stuff you do. Let's talk sometime.
@visakanv https://t.co/dVtJCTJi1l
With everything you do, ask yourself: What am I feeding? What am I incentivising? What am I adding energy to by paying attention to it? It's not always obvious. It requires learning to ignore what you don't want & exalt what you do want. https://t.co/mEcfrnhkJT