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🧵 Thread (17 tweets)

UltimApe@ultimape• almost 8 years ago

Interacting w/ chat on Twitch is good!Mindlessly reading names & putting on show when subbed?Cargo-cult imitation.https://t.co/51Ks3b3KB6

UltimApe@ultimape• over 10 years ago

Everyone on twitter is seeking engagement, not realizing all it takes is to reach out and engage. People follow people, brands are secondary

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

The point of branding is to be able to remember you.Why? It's about trust & reputation.Call-signs act identifiers.https://t.co/NolTCEk7LU

UltimApe@ultimape• over 10 years ago

My personal brand is a means to an end. My green hair is just a way for you to remember me and encourage reciprocity.

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

What you really want to be doing is building a community.If you want others to share you, make you worth sharing.https://t.co/kR9TRWDnEd

UltimApe@ultimape• over 8 years ago

"the power of a brand to create a moat." is about information disparity & decision making? Brands: proxy for trust.https://t.co/aoTuqbOjVF https://t.co/uV9u2npinL

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Do not seek to become a brand. Instead: strive to create value and reciprocate trust. Your community will brand you.https://t.co/QRFqTQD7J0

UltimApe@ultimape• almost 9 years ago

Those dystopia stories of billboards and advertisements everywhere? They didn't tell you that it would be via social.Drink Kool-aid today! https://t.co/sjrgzUSRmG

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

What you have in Twitch: community of people literally looking over your shoulder. Your "Fam" want you to succeed.https://t.co/l81jsJJpwR

UltimApe@ultimape• over 8 years ago

Innovation seems to be a side effect of these resilient trust networks processing information under constraints. https://t.co/bKbOd1gLOi

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Trust means being dependable in a capacity.You know this already, it's why you have mods.https://t.co/F1KnCZ75JX

UltimApe@ultimape• almost 9 years ago

The strongest game loops are ones that put other people first. Karma made real, a virtuous cycle raises all boats.https://t.co/F1DlcvEX94

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Trust about being predictable - familiar.Building relationships means sharing mental models of each other.https://t.co/e89RI0X2DE

UltimApe@ultimape• over 9 years ago

“One of the distinctive attributes of human social cognition is our tendency to build models of other minds” https://t.co/vzG3F79vs5

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

It's about feeling safe to be yourself in the presence of others. Both you, the streamer, and the audience.https://t.co/IPeSnfWO2N https://t.co/P5dKh64CbL

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

All this branding and engagement? A proxy for trust.Once you see this, you don't have to fake it anymore.You don't need to imitate others.

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

You can just be yourself. Not dancing on a stage FOR your audience, but dancing WITH them.https://t.co/2v6k6OAkyy

UltimApe@ultimape• over 8 years ago

This is why I try & frame my "branded content" as shitposts.When viewed thru lens of "consuming my content" it sounds as silly as it is... https://t.co/4BNOvYqJQf

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Because, what you are doing is have a conversation.https://t.co/31nEuMW9Lg

UltimApe@ultimape• about 8 years ago

Hi, I'm adding human focused content to this brand delivery vehicle known as twitter; creating shitposts for consumption by my followers. 👋

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

These fancy mediums are really about telling stories & sharing in each other's journeys. Even trust is just a proxy.https://t.co/DUttfh8bNs

UltimApe@ultimape• over 10 years ago

Social Media is making art on [cave] walls and [sitting around a campfire] telling stories.Also bots, so many damn bots.

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Trusting someone means feeling like you aren't so alone.https://t.co/sIDBeE3yUa

UltimApe@ultimape• about 8 years ago

Why do I not feel so alone when I'm on here?https://t.co/KCKfhd3FOD

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10/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"Please, Please, Please: Pay attention to what i'm doing..." — @garyveeon Short-Termism in the context of brands.https://t.co/VGO9hgNldF https://t.co/TscokrbND9

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10/20/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Parasocial interaction. The projection of a friendship stance upon actors on a stage, channeling a particular social narrative.https://t.co/nMzpVW3uLd https://t.co/HRAgNV3Hf9

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11/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

What do we call a brand that attempts to disingenuously manipulates your emotions for the sake of being seen as a friend?https://t.co/em7Y00MDqD

UltimApe@ultimape• about 9 years ago

"By making you feel better about yourself, the brand transcends mere product status and becomes a friend." https://t.co/OzJQHOkkSE

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11/16/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

What do we call a human that attempts to disingenuously manipulate your emotions for the sake of being seen as a friend?https://t.co/AjGrU1Ol1Y

UltimApe@ultimape• over 8 years ago

Systematic globalized commodity fetishism implemented thru advertising is a sybil attack against the commons. Toxic.https://t.co/wU9fjK9yGk

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11/16/2017