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🧵 Thread (21 tweets)

UltimApe@ultimape• almost 8 years ago

I think people forget (or never experienced) when Facebook introduced interests to connect people together when network was campuses only. https://t.co/Bbc1FuM1P8

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Facebook stumbled into a data gold mine in building people's interest graph & built a data moat. More successful vs:https://t.co/UUKEGedcOe

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Where twitter tried to capitalize on language and keyword/hashtags to target ads, Facebook literally had droves of opt in interests data.

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

But, like clowncar into goldmine analogy: they implemented naive algorithms based on user entered data. Seemed like a good idea at the time?

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Now we have a system that's been tainted by it's initial state: incentives have pushed companies into a corner.https://t.co/5XwpWjAxH0

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

And a world where we can predict your social status based on curly fries.https://t.co/iHsIm3xUzo

UltimApe@ultimape• almost 10 years ago

“find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares.” https://t.co/5VMJeaohld

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

And AI systems being built to target personality, political affiliations. It's not rocket science; It's incentives.https://t.co/AT2umwcGTm

UltimApe@ultimape• about 8 years ago

Oh look, here's another one, but this one works against tweets using "Watson".https://t.co/H8aW047qsq https://t.co/3fhBUC9Gzy

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Facebook's ad targeting system is pulling data from systems where I can accidentally put a cat on an interest;https://t.co/Sw0lQlZQqV

UltimApe@ultimape• about 9 years ago

Also, I was playing around, & may have committed copyright infringement, sorry @Pusheen I didn't know how it worked. https://t.co/cVMjnbmnd1

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

And as this this thread illuminates, it's only going to get worse as these systems crystallize: https://t.co/8If95ybKUe

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

What many don't seem to articulate about this is that it's systemic.A feedback: advertising is advertising itself.https://t.co/KWhWen9dnr

UltimApe@ultimape• over 9 years ago

How to fund the AI uprising?By selling hodgepodge systems to clueless advetising/logistics agencies who want do what google/amazon does.

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Fake news, bot manipulation, the ever groping reach of ads clawing it's way into our world view... incentives.https://t.co/DUttfh8bNs

UltimApe@ultimape• over 10 years ago

Social Media is making art on [cave] walls and [sitting around a campfire] telling stories.Also bots, so many damn bots.

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

It's incentives all the way down.https://t.co/x7zz2FSVVf

UltimApe@ultimape• almost 9 years ago

Overlooked fact w/ current debate around facebook/google is the 3rd party market. Advertising $ is only one factor. https://t.co/FVVFjQw1ma https://t.co/IPWX1I5TDO

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

It is pervasive - people look at these ad-rev giants & all that delicious advertising $... It clouds our thinking.https://t.co/qWrSJdzscm

UltimApe@ultimape• over 8 years ago

"Ads became the de-facto business model because it was the easiest model [...] to implement and pitch to VCs." https://t.co/g8iL99LfNv

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"You don't just create evil, you create and help to perpetuate sustainable ecosystems of evil."https://t.co/AjGrU1Ol1Y

UltimApe@ultimape• over 8 years ago

Systematic globalized commodity fetishism implemented thru advertising is a sybil attack against the commons. Toxic.https://t.co/wU9fjK9yGk

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

We are building a monster.https://t.co/3RDWO5FDUU

UltimApe@ultimape• over 9 years ago

A fairly complete discussion on the state of AI... because SEO? What a strange world we are building.https://t.co/gMDQxVgU9W

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

It's not just google, not just facebook, this thinking is everywhere:https://t.co/HxOPwWwUYy

UltimApe@ultimape• almost 9 years ago

Teens trying to find a balance between social connection & food on the table. What a strange world we are building.https://t.co/zAbmohjqdN https://t.co/pe0q6gL2Hh

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Welcome to the new normal.https://t.co/QRFqTQD7J0

UltimApe@ultimape• almost 9 years ago

Those dystopia stories of billboards and advertisements everywhere? They didn't tell you that it would be via social.Drink Kool-aid today! https://t.co/sjrgzUSRmG

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"...and determine what shape its institutions will one day take by assuming people will obey incentives." https://t.co/Dn7IIs324g

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9/15/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"sometimes necessary to break the rules that required obedience to the system in order to avoid systemic evil."https://t.co/jAsafbhgT3

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9/17/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

A step further: get mad at systematic & institutional incentives that have execs chasing aggressive growth metrics?https://t.co/hWRav9Y5ZV

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9/18/2017

UltimApe@ultimape• over 7 years ago

Replying to @ultimape

https://t.co/4rmtnNZNHn

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5/3/2018