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Let's tweet a little about software marketing. For me, it began by joining a team that already made software that made money https://t.co/5UXUHQCce0
There's a lot of complexity with building and validating the product, but I didn't have to care about that. I had to care about marketing https://t.co/gp3FwnZhvk
Marketing means many different things to different people at different companies, but for me it meant "get people to signup" https://t.co/9uHTd9LIiD
So now you can think of the marketing problem as "get people to show up", and "get people who show up to signup". Two different challenges https://t.co/ELJ1GWULjf
So my first job was to test some ideas about how to get people to the site. (Dotted lines because I'm not sure at this point what works) https://t.co/E2ljXSTWkZ
These were my early findings from those experiments: https://t.co/kFnSWi00mD
In my experience, startup marketing is something that happens in phases. Each phase can look quite different from the others https://t.co/iaNG3JfJgJ
When I started out, the 1st year of blog traffic looked like this. Every single of those spikes in traffic was incredibly exciting for me https://t.co/CM1cwGe3Zg
Now here's the 1st 2 years. The exciting spikes are now tame fluctuations Q4 2014 was miserable for me – traffic dropped for 4 months! https://t.co/NZxqWWzTDD
What about 3 years? It's really cool when the lowest point of your year (search traffic) is better than the highest point of your prev year https://t.co/nL7l3AaaXO
Here's 4 years of traffic, AKA my marketing career in a single graph. Feb 2013: 1,931 sessions Apr 2017: 108,081 sessions https://t.co/uTCOubE77n
Now here's something interesting – here's what this same graph looks like in a weekly view: https://t.co/axs5vJrepD
