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🧵 Thread (63 tweets)
P&G going to run an ad campaign for downy @ millennials.Meanwhile my FB feed is full of millennial moms bitching about downy…Rip P&G?🤔 https://t.co/YLahVc9Ozi
I'm allergic to most detergents/softeners. Break out in a rash up my arms and itch like crazy.Interesting history:https://t.co/Qh1rWXpAk0
I wonder if the odd situations at the turn of the last century might have been due to aggressive advertising.https://t.co/daxEladuBd
That previous tweet throws shade @ Freud.But his Nephew, Edward Bernays, was more astute about soap advertising:https://t.co/8JfmWHIUhp https://t.co/vDYIMmzcqZ
Bernay's thoughts on the necessity of advertising was really about feasibility of information transfer in networks.https://t.co/vQGhbZJuhs
Information transfer in networks is speeding up due to social.Perhaps we don't need advertising as much anymore? https://t.co/WGALMWd4rH
The kinds of stuff influencing Bernay's thoughts on propaganda can be seen if you look at history. See this example from that wiki page: https://t.co/F5oYEXk34K
To finish off this mini-foray on ads:In honor of @tide challenge on YouTube, I might suggest trying @all_Laundryhttps://t.co/ikqAczo2lq
Millennial parenting practices that undermine advertising norms, in a nutshell:https://t.co/WLWfpDU3ow
"Amex also heavily advertises to convince the public that its cardholders are superior"https://t.co/11saehISfT https://t.co/EY0lE5LxUm
What demographic sees loyalty programs as anything more than a coupon anyway?https://t.co/isGS3xw01b
Brands are not your friends, they are comforting fictions. Jaded and self-loathing acting as cultural defense?https://t.co/em7Y00MDqD
Funny to think that even for profit malware ecosystem is shifting from web ad hijacks over to a social modus.https://t.co/oK1Ih51QS7
Heh, looking up "peter drucker on soap" in Google nets an article about on brands performing Tulpamancy. Rip P&G.https://t.co/5mJOufr4Hp https://t.co/qemx5Twjaw
In branding, esp. in modern social marketing landscape, the adage "There's No Such Thing as Bad Publicity" is a lie. https://t.co/dnouhscLSh
This article might as well be an anti-tide campaign. First comment feels like an alt-brand sock-puppet. Vicious.https://t.co/ElvK8r2Thk https://t.co/LnElaGywhP
You'll never guess who makes Mr. Clean and is marketing to me on Twitter and YouTube endlessly on the back of Tide.https://t.co/yjK7VJVASO
Shifting nature of brands in an era of easy access to data:To survive, they mutate into being "lovable" identities.https://t.co/a94S3vPjIX https://t.co/peSubVAA12
"....when it starts sounding like marketing wizards are trying to spawn little brand homunculi to do their bidding."https://t.co/7FmSsoaKN0
"The informational advantage of brands is hard to beat."https://t.co/aoTuqbOjVF
I don't like it when people are restricted from information due to isolationist brand moats and social propaganda for the sake of a dime. https://t.co/4p6ox0b71H
When Brands manipulate hive against best interests, they're no longer information mutualists, but parasite jerks.https://t.co/m3orQbgfa2
"But what happens when a wasp lays its eggs but fails to pollinate the fig?"https://t.co/UQVS0lfD2g
The end of wet-nurses, and the rise of independant smaller households?https://t.co/dtaYGhv4mm https://t.co/5gGsY0mSHb
To compete with disparity caused by brands overpowering our conversation... We have become brands. Via @evemassacre https://t.co/fz3cyKuYMQ https://t.co/0Xdyj1uLTi
'Axe Effect': a form of advertising preying on our insecurities.Implied: you aren't attractive enough, "get good".https://t.co/X1dVgNfqZr https://t.co/bfaNlPhVuZ
Realizing they branded themselves into a corner, they are now preying on another insecurity. How very self-aware.https://t.co/xSOAfLD0cz https://t.co/JueR2faAuA
#isitokforguys to talk about how body spray is a male version of perfume, & has the same kind of toxic advertising?https://t.co/IwZXusKxuj
Funny thing about using google autocomplete trope as part of your advertising: https://t.co/Ey9Qvn0VBJ
#isitokforguys to point out how the #axe brand is grasping for straws due to their dwindling market share?https://t.co/fFo6LCIWag
I just opted out of advertisers tracking this browser so they can't target me.Fuck your influencer bullshit.https://t.co/ZaDQNl7lVE https://t.co/V0LPrZQomv
#isitokforguys to point out how this is a re-brand by a corporation that doesn't care about you, just the sale?https://t.co/kSbTEUjh43
"[...] are already thinking about how to sell to Gen Y's kids. How can businesses get ready for Generation Alpha?" 😱https://t.co/OqPi9Zt6PQ
Who needs networks when you've got money to cargo cult the whole thing using automated spam and ads? #thoughtleaderhttps://t.co/jpchfuExCU
"They don't care...they only attempt to adopt your values in order to get you to buy things."https://t.co/8Otmms5dML
1) This reminds me of how my marriage ended.2) Brands manipulate emotions to buy their new product.#toxic #hatefulhttps://t.co/lHtIKVBBua
But its funny tho, right? *LOOK AT ALL THIS ENGAGEMENT*https://t.co/Pq7AIZsKCA
Brands spitting on you, but you like it because this is twitter dot comhttps://t.co/3VFZXTEN11
FYI if you had any doubts in your mind that soap brands are trying to target you. #DoveAdhttps://t.co/Ysixd1BpJ8https://t.co/Tc41u2u9nR
#isitokforguys to say that Unilever's marketing campaigns are perpetuating toxic norms of beauty via #genderwashing?https://t.co/lNfdmwVOFk https://t.co/l77DUxZGnr
Since Unilever continues being shitholes w/ their aggressive gender pandering campaigns, can someone disrupt soap?https://t.co/9kejO3N8B6
I'm not just talking shit here. These large soap companies are just predators trying to manipulate us. https://t.co/t82fP1PgCw https://t.co/iRWo09TP2z
Remember when Axe produced an entire 60 minute of "branded content" perpetuating stereotypes? THIS IS WHAT THEY DO.https://t.co/JBAmU8giDK https://t.co/GMJfzpfUZI
Soap sellers are going to sell soap. THIS IS WHAT THEY DO.https://t.co/WLWfpDU3ow
Seriously though, can we disrupt soap?https://t.co/FZfC6MT9I4 https://t.co/syRT4UhU46
Are you ready for the candy ad season?https://t.co/Gn8d3neMg4
Bombarding with uninteresting forced stories does not bring value.It's noise."social is about is bringing value."https://t.co/2Cxk0hlXDL https://t.co/7lYGEYeSt7
Here's a brand that decided to pay money to twitter to show this to me.They're literally advertising on the fact that they use emotional sentiment tracking to adjust the price of their brand, using it as a marketing stunt.Think about that for a minute.https://t.co/IRV41qkzsN https://t.co/hAPqplrR1D
"why do you care, just block them?!" you say...Well the thing is, this also acts as an implicit advertisement for the sentiment tracking itself. Advertisers are going to see this and think "I need that"https://t.co/9OJFqYOZzu
Anyone interested in leveraging these tracking norms are going to find how to do it pretty quick. Here's an article about it in adweek from when the started talking about their plan.They're literally (and figuratively) feeding your world back to you.https://t.co/nnw2XYvBgQ https://t.co/stctciNIIA
