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🧵 Thread (55 tweets)

UltimApe@ultimape• over 9 years ago

Its interesting to model marketing as a sort of auxiliary aspect to the "core game loop" (user experience) of an organization/business.

17 3

2/10/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

Its interesting to model users under 'player types' personality framework as a way to setup incentives in a social app. Social app as MMO?

3 1

2/23/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

“What is the point of having such psychological portraits in your game designer toolbox?” https://t.co/pvpRZQXJtO

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2/23/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

“If the Unified Model has validity, [...] explain the appeal of a "surprise" hit game like Minecraft.” https://t.co/y0xvYJt8yS

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2/23/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

“balance these populations by keeping track of what type of gameplay they're encouraging” https://t.co/37UWEdElWx

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2/24/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

Its interesting to model communities by what the social network implicitly incentivizes at scale.https://t.co/OuY1Jzc1S3

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3/4/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

"how we can stop abuse in online communities before it happens" - @anildashPrinciple driven incentives design:https://t.co/YgeZHoOKiS

0 0

3/22/2016

UltimApe@ultimape• over 9 years ago

Replying to @ultimape

"If you're not sending the message of what's innapropriate [...] You're saying please do more..." - @codinghorrorhttps://t.co/4j7ijyUQiV

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3/22/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

It's interesting to model social networks as shared story making engines with various player types taking on roles: https://t.co/3W1KMycKKX

6 2

6/10/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

(my player type: I aspire to be Munchkin + The Loonie + The Roleplayer, but often end up Troll b/c of my failure at understanding people.)

2 0

6/10/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

Trolling vs Griefing TL;DR: playing for alternate utility to make an interesting meta-story. Are we having fun yet?https://t.co/vCpGA0rkZZ

0 0

6/10/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

https://t.co/5xJZBPPNoy

UltimApe@ultimape• over 9 years ago

Game Design is so much bigger than Gamification! Read about Slack’s game design https://t.co/lE0XWgbdmU by @amyjokim https://t.co/zmu21iFCI9

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2 0

6/10/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

I see Cracked is dealing with insight-porn these days. I'm not even mad.https://t.co/J27cmLkq1V

3 0

6/21/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

"taken a hobby that millions of people enjoy casually every day and turned it into a stressful academic exercise" <3 https://t.co/A988MAJCn2

UltimApe@ultimape• about 9 years ago

I see Cracked is dealing with insight-porn these days. I'm not even mad.https://t.co/J27cmLkq1V

3 0

1 0

6/21/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

Designing a for cooperative elements in an open world environment is hard.https://t.co/a8oAGWqi67

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7/9/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

"research in behavioral, social, and cognitive psychology to solve one of the biggest problems in online gaming" https://t.co/MV05aW8Cod

2 0

7/9/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

"Many game seem toxic because at last one player is having a bad day […] How do we prevent players from flipping tables because of context?"

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7/9/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

It's interesting to model social networks as hive of selfish agents coordinating as means to solve the collective's tragedy of the commons.

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7/23/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

https://t.co/XkmxcfyRGp

UltimApe@ultimape• over 10 years ago

This game is not about views, favs or shares. It's won by touching people's lives & bringing value to human beings: https://t.co/YqshDMdDER

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7/24/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

Goals after SSDI and/or stable environment:MS via @uvmcomplexity (robotics) + PhD @medialab / @scalablecoopfocused on empathy games & ABM.

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8/19/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

Games Industry DoppelgängersTwitch : YouTubeDiscoMelee : Vimeocurseapp : Skypediscordapp : SlackHQSteam : Apple

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8/20/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

It's interesting to model social-x's as meaning-making platforms leveraging behavioral adaptations re-purposed from collective foraging.

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8/28/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

The game makes the community.https://t.co/fFk2sF1ZWw

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8/29/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

"as opposed to an automatic connected-is-awlays-implicitly-good response"https://t.co/yf7GM9kz4O via @CurlyChimera https://t.co/WOGDX4I8l1

5 2

8/29/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

How do we structure our usage of social media 'games' in such a way that they encourage flow & growth, and not just addicting distractions?

5 3

8/29/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

@ultimape (my answer: stigmergic story building, curiosity, combined with a teaching/learning mindset shared among like-minded peers.)

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8/29/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

@ultimape related: https://t.co/3VXa9OaexK

2 0

8/29/2016

UltimApe@ultimape• about 9 years ago

Replying to @ultimape

"can see that freemium game developers are incentivised to try to cause addictive responses"https://t.co/fqQAUjygn8 https://t.co/PNvLyZ8XJW

2 1

8/29/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

Serendipity: relating twitter, swipe right matching ML algos w/ interest graphs, social contagion, advertising, feelings, & relationships. 👀

0 0

10/10/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

If monetization is not part of mechanism design from start, hard to tack on without disruption to core game loop.https://t.co/UmLbIt2GTg

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10/30/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

It's interesting to model social-x's as ecosystems generating content, attracting communities of informavores who forage for meta-content.

3 0

11/4/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

ecosystem -> environment,generate -> grow,content -> fruit,communities -> species,informavore -> pollinator,meta-content -> nutrients,

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11/4/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

I'm almost 30 & I'm still foraging for information on PBS.I still 'member when they advertized barney on lambchops.https://t.co/1QrakTJAMx

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11/4/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

"put them in a critical space and make them more self aware of their own behavior." https://t.co/uf8UDvvkWx https://t.co/ZFerHp70JK

1 0

11/6/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

"The psychology of games."https://t.co/VFgmPNrmW8 https://t.co/Fe0VDQP6ZL

0 0

11/6/2016

UltimApe@ultimape• almost 9 years ago

Replying to @ultimape

It's interesting to model social media as a feedback loop between content and a reputation game played in your head: https://t.co/kBrpkEiFHk

3 0

11/20/2016

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

"in an effort to find the core of the game and then ruthlessly prune everything that didn't fully support it." https://t.co/DmtTuxjWyG

0 0

1/23/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

One tweet, or thousands. What is the "play session length" of twitter and how does that vary by personality?https://t.co/UvcjfgpGdc

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1/26/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

It's interesting to model shopping as a multiplayer foraging game with many player types and collaborative models. https://t.co/vEiHq1eolc

UltimApe@ultimape• about 9 years ago

Why are shopping carts abandoned? Because online shopping is foraging game, but people don't want to actually buy. https://t.co/GVIyKxXWmo

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2 0

2/24/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Shopping is sharing resources + ideas w/ friends & family expecting a harvest, risking spoiled milk and bad eggs.https://t.co/PAyYzTkqLA

UltimApe@ultimape• almost 9 years ago

VC is sharing [arrows] w/ entrepreneur [who hunt/gather], expecting a harvest on future returns, thus buffeting against risk [of starving].

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2/24/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Emotional context + stigmergy effect of communication leads to runaway trolling cascade? How unfortunate.https://t.co/7hch43aYi0 https://t.co/9sHwmmt3of

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3/4/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"How to keep safe in the land of twitch" - @cypheroftyr on harassment & building communities on @twitch https://t.co/sPdVUdOSLK

5 4

9/13/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

If curious, twitch has a comprehensive FAQs on moderation: https://t.co/igDlsa5J2V - but it's also quite dense. How can this be improved?

0 0

9/13/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Steam histograms: hooray! visibility on toxic behavior = can avoid clusterfucks & judge reviews w/ a grain of salt. https://t.co/3owsVtX6sV

UltimApe@ultimape• about 9 years ago

"Many game seem toxic because at last one player is having a bad day […] How do we prevent players from flipping tables because of context?"

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1 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

I'd rather have semi-useful tools now than waiting to develop some perfect system that may never see light of day.https://t.co/ftvjxSVFkb

1 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Moderation is the answer. Sharing moderation tools w/ community is going to go a long way toward upsetting the power bias of toxic behavior.

0 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

They could do more, but I'm happy to see movement. I like seeing them addressing it holistically, avoiding escalating into a moderation war.

0 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

They are directly attacking the power toxic behavior has on the platform and not just playing whack-a-mole games with covens of assholes.

0 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

I'd love to see how Valve is making use of new hires in support.<3 Seeing tools being built for moderation: means they are ramping up!

0 0

9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Expect many hot takes against Valve: It's a symptom of pain & suffering toxic behavior causes. People are right to be angry & suspicious.

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9/19/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Anyone else predict this too?https://t.co/sJWEZGwP1Y https://t.co/1E5MVGLQ1Y

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9/23/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Bebo, bless their hearts, are still trying to combine twitch with discord. (looks neat!)https://t.co/cOSxM8NrNt https://t.co/g1hkXVGpU7

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9/23/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

But many creators/streamers I follow to spot trends are trying multi-platform since amazon polluted twitch & spooked by YT's hegemony. 🤫

0 0

9/23/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

Let us focus on growth & scale social networks to the point where they bottom out due to noise. What could go wrong?https://t.co/yHvqqxajk1

UltimApe@ultimape• almost 8 years ago

"Nobody (who's anybody) goes there anymore. It’s too crowded (with the nobodies)?" (h/t dredmorbius)https://t.co/hk5uNxnHen

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9/27/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"that's like structural disruption in an industry because they went at it and built social games that're just much more engaging on a per-user basis..." https://t.co/KFv00lYlFi

2 1

11/26/2017