Community Archive

🧵 View Thread

🧵 Thread (32 tweets)

UltimApe@ultimape• over 10 years ago

1/ All these "cricket flour" bars and crackers coming to market. Strangely only one makes their own flour - the rest seem to outsource it.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

2/ The beauty of cricket flour is that you can grow your own stock in a small space! Margins don't make sense for this model. Seems silly.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

3/ In the food market, price seems to be the biggest factor of market success - especially within the competitive nature of grocery stores.

1 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

4/ So either you are going to sell product entirely online at a premium, or you are going to sell it online and in grocery stores for cheap.

1 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

5/ Your competitors are doing the same thing; those who grow and mill their own flour are going to out profit or out volume in this space.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

6/ So I predict that this boom of interest in cricket flour products is a bubble. The winners in this are not going to be the manufacturers.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

7/ The manufacturer who nails online sales, makes their own flour, and has first mover advantage (e.g. access to capital) will be winner.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

8/ Platforms like bittyfoods or tiny farms are important though - they help spurn market interest, which is an important consideration.

2 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

9/ So I can see larger companies waiting on their laurels for the interest to hit before ramping up their own production.

1 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

10/ The movers with the best long term view strike me as the ones who are going to be the most successful in this field. That or the nichés.

1 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

11/ Mfgs with experience should team up with larger flour companies with similar marketing slant (e.g. @KingArthurFlour w/ @chapul ).

1 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

12/ You are going to need to get in stores to be successful in the long run. Why not skip the middleman and sell the flour directly?

0 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

13/ Use your bars/cakes/crackers as a vehicle to get adoption. Everyone is treating it like a high-brow food, but this isn't the long game.

0 0

4/11/2015

UltimApe@ultimape• over 10 years ago

Replying to @ultimape

14/ The long game is going to involve a lot of nasty laws and regulations, so you are going to need a large company's backing in the end.

0 1

4/11/2015

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

I really like bars.https://t.co/PSNSHqWVTB

UltimApe@ultimape• over 10 years ago

My first purchase with foodstamps: some granola bars for when I'm out walking, and replacing my mom's fancy coffee. http://t.co/YvTDX84hsr

12 1

0 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

So much, I make my own when I can.https://t.co/f1lnNOMicm

UltimApe@ultimape• about 9 years ago

This was a triumph!Taste just like cardboard. https://t.co/9LVfEIiee6

4 0

1 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

They're basically all I eat sometimes.https://t.co/gG2zGL7XH7

UltimApe@ultimape• over 8 years ago

I just scored 11 @RXBAR from discount food store for $0.40 a bar along with a ton of @ClifBar for ~66% off.Gonna poop well this month 😍 https://t.co/fHLYq1znRP

3 0

0 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

In my list of companies I'd be throwing money at if I was an investor, @chapul is near the top. https://t.co/qG2VqIs7tX https://t.co/FZT2nRACfn

1 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

I've been watching out for cricket protean bars from someone who is obsessed with the topic. @chapul is:https://t.co/8Ve30E7dsP

1 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Why @chapul? They are basically doing what I would (wanted) to do. https://t.co/1wAlY2BmfR

UltimApe@ultimape• over 10 years ago

10/ The movers with the best long term view strike me as the ones who are going to be the most successful in this field. That or the nichés.

1 0

1 1

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Localized production & scaling up with low overhead / recaptured plant waste is the way to go. Like Vermont farms. https://t.co/OGZ4FI9OFo https://t.co/mS7mJrU58Q

1 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Oh yeah, and all that cricket poop? Totally sell-able too!https://t.co/m6qoEni6qA

0 0

1/20/2017

UltimApe@ultimape• over 8 years ago

Replying to @ultimape

Is anyone doing mushroom fungus bars? I'd try them.

0 0

5/27/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

Taken a while, but I'm finally seeing @chapul bars trickle into local discount store like I expected it would. $0.40 ea. They tasted great. https://t.co/kqllZ80Y1R

3 0

7/9/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

@chapul Heh, Mark Cuban also suggested cricket flour as being an interesting market to expand into.https://t.co/Ucjh2JexlG

0 0

7/9/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

Looks like Mark is looking at saffron.https://t.co/XcwavK7rvI

2 1

7/9/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

I wonder if he knows about what they're doing at UVM w/ saffron as a potential over-winter crop. https://t.co/ilfmKG8xKM

1 0

7/9/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

Innovation is hiding:algea https://t.co/luG2lWXOSimealworm https://t.co/iMg3CaQXQMcricket https://t.co/SKiuV1LdFXhttps://t.co/9DMPjSG1RT

UltimApe@ultimape• about 9 years ago

And car parks can be re-purposed as solar powered factories, farms, and living spaces. Proto-arcologies. https://t.co/SoqxLwCdRv

1 0

1 2

8/12/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

Someone found the innovation!https://t.co/FVdevKuABn (h/t @bug_gwen) https://t.co/5D2tQy0SNz

2 0

8/22/2017

UltimApe@ultimape• about 8 years ago

Replying to @ultimape

I always love seeing popular youtube channels doing something interesting. This guy makes a garden in a closet:https://t.co/jFd7TVQfMv

0 0

8/23/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

"We aren't culturally inclined to distinguish between good insects and bad insects."https://t.co/kd3AojWSbC https://t.co/KD6G2enhtb

0 0

9/21/2017

UltimApe@ultimape• almost 8 years ago

Replying to @ultimape

No one ever told you about the health food wars betweenHershey https://t.co/7rV5OLvVM0 and Marshttps://t.co/GSs01mynweThis is going to be rough: two predominately advertising driven brands fight over consumer interests. https://t.co/sRlCoM4vPW

0 0

12/6/2017