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I was just reading Tantra Illuminated, and the way they are describing mantras - or mantra beings, because mantras in Tantra are identical to their sound, and their effects, and their associated deitiesand they are described as agents of transformative change, or action, in the same way that @Morphenius describes memes. Memes as spirits, ideas that have people, instead of people having ideas, and memes as behaviors. As simultaneously the information and the behavior itself, and the abstraction that a behavior is downstream of.
what a legendary thread!!! https://t.co/iABay10uF6
Memetics is a branch of science. It's VERY much like biology. Intuitively you can think of it as the scientific study of spirits and their ecosystems. But it doesn't require any woo. I say "spirits" as an intuition pump. It EXPLAINS "spirits" in scientific terms.
memes as patterns of behavior https://t.co/MgiU2ZjHt0