Alex Lieberman@businessbarista• almost 2 years ago

Yesterday was bananas. I half-jokingly fired from the hip saying I'd wear/do whatever if a brand pays for me & 7 friends to sit 50-yard-line at the National Championship. Turns out a dozen brands from VC-backed startups to Fortune 50 were super interested. Huge props to all of them for being open to trying something new & taking risks. And now...my 7 friends & I are officially sitting 50-yard-line at the game. Can't wait to share more & document the journey. Just remember: shooters shoot.