🧵 View Thread
🧵 Thread (29 tweets)
“Rapidly we approach the final phase of the extensions of man—the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society…” - Marshall McLuhan, 1964 https://t.co/izJSYtCvUN
Pope Pius XII in 1950: “...the future of modern society and the stability of its inner life depend in large part of the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction.”
"The concentric with its endless intersection of planes is necessary for insight. In fact, it is the technique of insight, and as such is necessary for media study, since no medium has its meaning or existence alone, but only in constant interplay with other media."
"The effect of electric technology had at first been anxiety. Now it appears to create boredom. We have been through the three stages of alarm, resistance, and exhaustion that occur in every disease or stress of life, whether individual or collective."
I keep referencing this Mcluhan quote lately when talking about the utility of repeating oneself and going in circles https://t.co/VM35pf8o2a
@nosilverv McLuhan is full of gems that are excruciatingly relevant to our current times… one of my plans is to try and write some essays referencing and relating his thinking (tho currently brain is fried keeping a newborn alive lol so probably not happening anytime soon)
@nosilverv one of his quotes of someone else, like this is the whole deal https://t.co/VQuYNRHSQW
Pope Pius XII in 1950: “...the future of modern society and the stability of its inner life depend in large part of the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction.”
@visakanv Feels related https://t.co/fW26YkzjE9 https://t.co/tQH2Pq2NUP
@visakanv Key is to see the spiral, different from circling. Requires willingness to step back or aside and perceive in 3D instead of the simpler 2D. Concentric implies seeking to reach wider expanse or a point. Maybe that also oscillates.
McCluhan’s Four Laws are not real laws, but lenses to help us think about possible effects of new technology. New tech: 1. Extends something human 2. Makes a previous tech into sport or art 3. Brings back a previous tech 4. Becomes its opposite when pushed https://t.co/7X72oYLY7u https://t.co/zHlSjHWryt
@visakanv another good thing about going in circles: you can read something dozens of times without it "clicking" until you find it framed in your own language (with the frames you're used to), then you instantly get it going in circles maximizes the chances of this it'd seem
@visakanv vibes with that vid we recorded when I was in SG: https://t.co/8dFgmvL5y6