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One of my lifelong background fascinations is to study ads as a proxy for studying the state of media, people’s self-image, sense of being perceived, etc. have a draft of a book called Optics that’s about this. I distinctly remember being startled the first time I saw a gta v ad https://t.co/Spr7QPhsnq
the above ad I think further emphasises how much our experiences have become performances - moments are to be captured, shared, revisited, analysed, compared. None of this is entirely new but it keeps accelerating, our personas increasingly take precedence over our persons https://t.co/xwBaBmkcjH
When I saw this GTA V poster in real life, it blew my mind. This was in 2013 – selfies, Instagram, etc were just beginning to take off, and they hadn't quite become as "normal" as they are now. I think I wrote a lengthy note about this. sth abt next-level self-awareness/gaze https://t.co/DUO6WGTr86
I grew up on the internet and consider it my home, so I don’t have any like moral panic about this, I don’t think it’s intrinsically bad. Im just curious to understand how it works and what the implications are and how to live well with-and-within it
it’s true tho I think that the avg teenager today is more constantly self-conscious of her image and presentation, or her “brand”, than say the average movie star of her grandmother’s generation (maybe except for the top 0.01% Marilyns) there are pros and cons and no going back
This ad was also kinda interesting in an archetypal games ppl play sorta way play-doh: sculpt and build, 🏗 , magician archetype? nerf gun: violence, warrior archetype ⚔️ dice: gambling, chance monopoly: conquest, control, king archetype mlp: kinship? lover archetype https://t.co/VoX2qR1r6U
