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Emmett Shear@eshearover 3 years ago

The case of the missing button 💬♻️❤️🤡

209 41
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

This is your regularly scheduled reminder that there appear to be three buttons on Twitter, 💬♻️❤️, but in actuality there is one button: show this content to more people.

78 8
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

Of course hidden behind the ⋯, there are other buttons. 🔇, 👤❌,🚫,🏳️. These are all negative feedback to the algorithm. But they're necessarily uncommon and "violent" relative to 💬♻️❤️, and for good reason they are hidden an extra click away.

37 1
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

When Twitter decides what to show in your feed using feedback generated from prior attempts, this is a problem of control theory. A feedback system seeking optimal equilibrium. Twitter is attempting to balance the feed using *only positive feedback* on *significant time delay*.

37 1
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

A quick diversion: "positive" in this sense doesn't mean "emotionally positive", it means "amplifies the signal". "Look at this idiot" is positive feedback in this sense, not negative. Maybe we should have used different names but it's too late now so just try to keep it in mind.

32 1
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

What we know from control theory is that systems with only positive feedback, especially when combined with latency, result in wild swings to extremes. This is true in supply chain shocks, robots attempting to self-balance, and apparently social media networks as well.

54 1
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

Which brings us to 🤡, the missing button. Clicking it should be invisible (because visibility is promotion). It should cause Twitter to show you that Tweet and others like it less often. And it should have the same effect, somewhat attenuated, on the feeds of your followers.

53 3
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

This is negative feedback, which control theory teaches us is a dampener and reduces the extremes. Which is exactly what the doctor ordered, if you want to reduce outrage-driven extremism. https://t.co/6Y3RZElRsG (Sorry for the horrid crop...another Twitter feature...) https://t.co/7HRfOnDM8p

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64 4
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @eshear

If it seems like the loud angry people are dominating the conversation...it's because they are, and the apparent tool to "fight back" (yelling louder) just makes the problem worse. The solution is the 🤡, the hero we both need and apparently deserve.

85 2
4/26/2022
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monk@mechanical_monkover 3 years ago
Replying to @eshear

@eshear there is some beta testing of a downvote button, right? i'm not sure what it does to the algo

1 0
4/26/2022
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Emmett Shear@eshearover 3 years ago
Replying to @mechanical_monk

@mechanical_monk Yes. But downvote only appears in thread contexts for replies, not in the core feed itself. With good reason unfortunately -- negative feedback necessarily reduces consumption! It suppresses exactly the viral content we don't want but it means 🤡 will always fail a/b test.

3 0
4/26/2022
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monk@mechanical_monkover 3 years ago
Replying to @eshear

@eshear ah i see

0 0
4/26/2022
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Tim Babb@tr_babbabout 1 year ago
Replying to @eshear

@eshear downvote is also psychologically damping (soothing). it lets you register your displeasure in a way that matters without having to argue (another reason it would tend to fail a/b tests)

0 0
7/1/2024
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Malcolm Ocean 🏴‍☠️@Malcolm_Oceanabout 3 years ago
Replying to @eshear

@eshear Yeah, such a shame that at the moment the only way to hit that 4th button is to ignore the tweet. It's so unsatisfying! And only works via negative space, not actual direct dampening. +100 to your recommendation—dampen for my followers

6 0
7/27/2022