🧵 View Thread
🧵 Thread (5 tweets)
sometimes my job as a marketing consultant is really just to go into people's stuff and say "look at all this good stuff you already have, why is this good stuff buried so deep where no one will see it, just take it and put it on the front page" and people are like oh shitttt
common assumption is that marketing is about putting a false veneer onto lousy things. some people *do* do that, and it leads to ugly, highly visible failures far more interesting and satisfying to look for good things that have lousy veneers, and just remove the veneer
*emotional violin music* my ex-boss did this... with me https://t.co/ilzVIGq2JF
Dinesh found me when I was a bratty, disheveled blogger ranting about the government. He saw something in me, and brought me aboard his team of smart, kind, high-functioning geniuses working to build a great place to work. It was like joining the X-Men https://t.co/HpK5Y9j5Y1
