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I imagine a world where advertisers discover screaming babies get people's attention and it permeates the disconnected moodscape of individualized media content. In less than a generation, babies are left hungry + crying in their cribs while parents assume it's just another ad.

Bridgestone Superbowl commercial. 2008https://t.co/llcMlKGhWU

Justin Beiber's screaming advert is so popular that while the original isn't online anymore, a knockoff account freebooting the content still has over a million views.https://t.co/NfZWIhytY8https://t.co/RYmuzTjrUt

"Wassup" is so damn popular that they even did it again - leveraging nostalgia feels on top of a cross-branding promotion with burger king. It is basically just 10 second of screaming.https://t.co/r3eDz161oIhttps://t.co/pVbXCUTogU

The google screaming ads are so pervasive in our collective moodscape that there is an entire subgenre of videos just to parody the damn things.https://t.co/7yWn10RcTNThis shows up for "Shitty google ad" in Youtube's search:https://t.co/cyGD2qkzW0

The 'annoying google ad' analysis genre is enough that just talking about it right now places me in a sort of memetic trope.https://t.co/YKRRolBvDt

Just like how volume levels in audio tracks have slowly been creeping up to compete on the radio, so goes the volume of advertisements as they compete for your attention.The FCC has had regulations on perceivable volume on ads since 2011https://t.co/5UDUAfvLiz

Advertisers skirt around that using acoustic tricks and perceptible loudness filters."yet the audio volume levels are exactly the same. I will enlighten you on how the advertising and broadcast industry has found a work-around to current loudness laws."https://t.co/zFHWFTrxCZ

Imagine being a YouTube creator with no control over ads being displayed around your content. Advertisers will panic over associations at the drop of a hat, but there is nothing you can do as creator to affect taint they place on you.Timeless problem.https://t.co/wtEBqbZsYs

Baby Sound Torture:"These people haven't heard heavy metal. They can't take it. If you play it for 24 hours, your brain and body functions start to slide, your train of thought slows down, and your will is broken. That's when we come in and talk to them."https://t.co/v0Rovd7CqZ

"You may think, 'that's inhuman', but then again, we are talking about the automated outbound telemarketing industry." 👏https://t.co/RGHnLgu9mp

Birds learning to scream."This acoustic-acoustic association mechanism of social learning could result in the rapid spread of alarm-call recognition in natural communities, even when callers or predators are difficult to observe."https://t.co/S2t6x3Xmda https://t.co/vFGQ5Ru7Jq


Associative screaming"Their probability of fleeing to playback of unfamiliar calls increased in response to calls with increasing peak frequencies, and they spent more time in cover following calls with a number of frequency cycles similar to their own. "https://t.co/YnSIX4BYzS

Synthetic Screaming"Fairy-wrens had a higher probability of fleeing in response to synthetic calls with peak frequencies more similar to conspecific calls, regardless of basic acoustic structure"https://t.co/Utpm7Kx0xd

"Among human vocal sounds, screams stand out. They typically convey distress, and the sound is unique. Most notably, they trigger an emotional response that is impossible to ignore."https://t.co/nFjavt762e

Primordial Screaming"every “unhappy land-dwelling four-legged animal” screams and the sound of their screaming is similar enough across species to be recognized as a scream. We’re all the same —shrieking into the void and waiting for sweet release."https://t.co/e1BZfZ3uNv

"[Social Media Is] no longer encouraging brands to figure out ways to create depth of meaning and connections with their consumers. [...] in today's marketplace, the assumption is that the brand that screams the loudest gets the most attention."https://t.co/iVgs94zHwK"

"shows that it's possible for babies to learn melodies from the music they hear around them, Benetti said. She said future work could examine a larger group of babies, with more data, to see whether James' response was typical."https://t.co/tKpDLOCxPGhttps://t.co/6HmJZ9nors

Apes whom sing like birds.Apes whom dance like bees.Apes whom vomit meaning into each other's mouth thru an evolved form of trophallaxis to spread immuneoreactive memetic bacteria, like ants.Foraging for digital food on the collective's web of meaning.https://t.co/PXB5tVdb9o

Never forget.https://t.co/rZX3Yry6En