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In honor of the 10th anniversary of launching Twitch, I thought Iâd share some of the lessons I learned along the way. Each of these insights could probably be expanded into an essay, of course. Like the ones you would want me to expand on in the future.

Do the job before you hire for it. You know nothing about X, so you think you need to hire an expert in X. But you canât tell which experts are any good until youâve learned enough to be dangerous yourself. (Exception: cofounders)

Donât start a company. You arenât cut out for it. And if I can persuade you not to start a company by saying it in this tweet, definitely donât start a company. Youâre buying the economy-sized amount of effort and pain.

Emmett, Iâve found this to be true for all initiatives, not just companies. But I had to become a multiple-time founder + be a part of many orgs/scenes/movements/projects to really notice this patternHow would you make this effect clear to someone who doesnât have this experience?(Iâm thinking of, eg, the hundreds of EAs who deprioritize personal flourishing & treating nearby others well because of the belief that all focus should be directed toward the largest scale good possible. I was one of these)

@eshear These are phenomenal points, esp about your consumer tool being (1) a habit or (2) a response to a trigger moment. đŻ đđ˝ âYou have a growth problem, nothing succeeds like successâ also reminds me of the old @mcuban mantra: Sales Cures All