🧵 View Thread
🧵 Thread (15 tweets)
Does anybody know how much of an impact @Windex has had on the mass disruption of our gut microbes? It would seem to me their parent company has painted themselves into a branding corner and are trying to find a way out via health-and-wellness. https://t.co/WLXWCmmjtn
Don't talk to me about mediation. I meditate on the toilet.https://t.co/aa9jg0vIJk
Targeting a media org owned by @MeredithCorp (owner of @BHG) to push cleaning products to women under a health-and-wellness branding, piggybacking on zeitgiest around meditation for anxiety reduction? https://t.co/6G9on0en94Seems legit. Great propaganda play here.
"AOBiome licensed Whitlock’s bacteria spray to MBX LLC, which trademark and company documents reveal to be a shell company owned by S.C. Johnson & Son Inc., maker of Windex, Drano, and Raid."https://t.co/FZHxnIfmgg https://t.co/vPVLsvEyuB
Ya'll got any of them perfectly sterile cleaning supplies?Gotta be pure of heart and soul, you see.https://t.co/hOqVoXc6U3
Did you know you can make your own ammonia from fermenting urine?Don't drink windex. The levels of ammonia your mouth secretes as needed to promote ammonia oxidizing bacteria are so minute that hyperammonemia isn't a risk. https://t.co/GZhDoSFzdo
Turns out belief in urine strengthening gums may be founded on truth. Fermented urine turns to ammonia. Ammonia is the main method of action attributed to xylitol's prevention of tooth decay / gum disease. How about them apples.https://t.co/myrnlMmXlWhttps://t.co/SpNd1Jto5Z
What is periodontitis?https://t.co/kv8fLNELt7
Ya'll ever wonder what happens if you kill all the oral and gut bacteria with SC Johnson Brand handwash?But don't worry about that.https://t.co/XeJmrsh2Jchttps://t.co/QNAHeWfrun
"recognition that periodontitis is associated with a number of important systemic diseases, include cardio/cerebrovascular diseases, diabetes, respiratory diseases, gastric ulcers, rheumatoid arthritis, obesity, cognitive impairment and even cancers"https://t.co/ocY6M74Joo
I wish they'd just call it 'propaganda dissemination via socially resonate contagion' instead of 'advertisement campaign to engage with consumers where they are at'.They are so predictable https://t.co/I9a7xIWsQE
TL;DR; meditation app market is starting a large push to promote their apps. And other lifestyle brand marketers are jumping on the memetic bandwagon to be able to surf the branding wave and wellness.https://t.co/vgyF7WEdKi
It's emotional branding applied to products. Windex wants to be seen as a high class item associated with peace and calmness during these times of trouble.https://t.co/sz3T9XtIsb
In these uncertain times, now more than ever, it is important to spend time to Calm™️ yourself. Be sure to Breethe™️. If your Aura™️ isn't Attuned™️, you wont be able to find Headspace™️ to face challenges ahead. If we all work together, we can do this.https://t.co/AaQBGbKBnW
Please know, that I am not trying to knock the idea of Meditation via ritual cleaning. There is a certain kind of grandeur pushing a broom, or washing a dish. In some frames can even be seen as a sacred act.https://t.co/EKAU9H3tAZBut we sully it with brand contagion.
There is a mineral known as "Witch's broom" (Black Kyanite) which is a variation on one used in pottery to help prevent shrinkage (cracking). https://t.co/tr9WNxxF73It is also a nickname for a kind of bakeware.They are fun to wash.https://t.co/jT0brYaISy