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Slightly annoyed that my brain has coopted “product” and “distribution” for thinking about basically all strategy People with “superior product” are always shocked and dismayed over and over again to be defeated by people with “superior distribution”
“But the superior product must win!” Why? “Because it’s the superior product!” To who? “To me! And the 10 people I’ve talked to!” Ok but your competitor has talked to 10,000 people and they like his product well enough. And he’s hiring your product guy oops better luck next time
I am sympathetic to the idea that great products, great artists, creators, etc should be appreciated. but also, “the audience” or “the market” is not actually some perfect, platonic ether. It’s people. And people are busy and tired and generally prefer to be met where they are
if you don’t go out and do the work of teaching people how to appreciate you, your odds of being appreciated are very, very slim. you’re basically depending on chance, on the whim that Serious Appreciators will notice you. It’s very risky to leave this up to chance
people refusing to acknowledge, understand and appreciate this is a big part of why most businesses fail, most patrons fail, most twitch streamers have no audience, etc. There’s this assumption of “if I do the work I will be rewarded for it” which is a fairytale model of reality