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My role as a consultant is not to deliver solutions to my client, but to deliver my client to solutions.This is my response to a core consulting question: how do we mix my general domain knowledge with your specific domain knowledge of your company & customers?

I don't tell you what to do, I help you figure out what to do, informed by perspectives and lenses you didn't have access to before. I'll give suggestions, sure, but ultimately it's you who will know what the right answer is. I don't take, "just trust me on this one" lightly.

The point is not for my idea to win, but for my client to win. I want my client to think more effectively as a result of working with me. I want whatever ideas we go with to have as high of a likelihood of success as possible