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🧵 Thread (24 tweets)

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UltimApe@ultimape• about 7 years ago

Targeted advertising will improve your ads, they said.It's not just a big lie to harvest money via rent seeing, they said.Pay no attention to the bullshit ad platforms behind the curtain, they said.Improve your conversion today, they said.#adnoyancehttps://t.co/JVDxqVqBAz

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UltimApe@ultimape• over 9 years ago

How to fund the AI uprising?By selling hodgepodge systems to clueless advetising/logistics agencies who want do what google/amazon does.

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9/10/2018
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UltimApe@ultimape• about 7 years ago
Replying to @ultimape

Over 2 hours of scrolling thru my twitter feed (or more specifically, searching "promoted" tweets); not a single one was relevant. None were useful to me. Some made me feel sad contemplating the state of my life.Not a single one brought me joy.This is the nature of #adnoyance

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9/10/2018
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UltimApe@ultimape• about 7 years ago
Replying to @ultimape

I'd ask the same thing about Twitter's ads. #adnoyancehttps://t.co/TLMjg2dAZk

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9/15/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Think of the children... as highly receptive mimesis engines who copy memes permeating our highly networked society. If you squint long enough, you start to wonder if we are reprogramming the disconnected youth into a death cult via chronic #adnoyance https://t.co/aZC9F48W1t

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

An advertising campaign based on imbuing skin with a symbolic cultural icon. A brand embedded in our social fabric as a communally shared food ritual. A parasite of the soda industry's marketing of social gathering?What could go wrong.https://t.co/x3GHe6xvsv

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

"Food is sacred, and I would do it again if there was a promotion for beer…or wine…definitely with whiskey."

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

"Vengeance is mine! You are all ants, and I am your destroyer!! Ha-ha."https://t.co/4hlfQWZ6YH"The life-changing chocolate-covered ice cream shaped like a mouse — the most pure form of happiness."https://t.co/Uu91pMm3DF

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

"Every Empire needs an emblem. See! There you told me to find a symbol to represent my brand [...] on everything from my Cognac flavored vodka to the..."https://t.co/TKZEk1PiAEBe like those iconoclastic types you hear in that music. #SWAG #YOLOhttps://t.co/Zf7Q6AlRNI

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Imitating Disney.https://t.co/iKCJd8Zf7VDoing what works.Singing sweet nothings to rally the mimetic desires of a forced brand. Selling a feeling.https://t.co/VEkcCDPIOV

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UltimApe@ultimape• about 7 years ago

"So is Fortnite really doing anything we don't already experience in our analogue lives?Not really.They've just found the shiny new digital arena in which we all wanna be liked and feel special.So free or not: we're totally buying."https://t.co/uVU7K9xXDp https://t.co/czj0W620mL

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Haha, Rick and Morty show is really funny. It is almost like they are holding up a mirror to ourselves and our jaded nature as millenials as we reject the branding of our forefathers. Whats that? Its just selling your culture back to you like MTV of old?https://t.co/D74t3mSF3V

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UltimApe@ultimape• about 8 years ago

"Come home to the unique flavor of shattering the grand illusion."https://t.co/WcSm7YEor4via @Gargron https://t.co/7ReoqvbKP5

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9/17/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Tired: fake news.Wired: bullshit ads."Food and Brand Lab" apparently has been publishing a lot of junk used heavily by the industry to target adverts. 🤡"Another found that TV viewers snack more when watching an action movie compared to a talk show."https://t.co/M6yuWGn3Le

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9/20/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

A limited study. A cohort influenced by selection bias. Focused on a small facet of the media that totally wasn't p-hacked to bias the results to our preconceived notions of food cues... far reaching implications.(bet they didn't control for hunger.)https://t.co/KkC1MuLKZP

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9/20/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

First paper I read referencing study suggests it was suspicious: "this should according to the distraction account have led to a reduction in food intake relative to the other two conditions, as the movie presumably fully engaged participant’s attention." https://t.co/tq6p8q5VjD

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9/20/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Hot take: the guys ate more during the screening of "The Island", not because of the sounds and cuts, but because that movie is a boring Michael Bay film we were tired of seeing the same tropes from at the time. LMFAOhttps://t.co/rNjFVwERGH

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9/20/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Also Charlie Rose is interesting as fuck. Mesmerizing even. Ever hear that guy talk? The show doesn't have jump cuts because they are usually full of interviews with interesting people. I'd be paying too much attention to eat anything.

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9/20/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

So @mondaydotcom? An example of a brand trying to shove themselves in your face repeatedly on every marketing channel. Not just on Twitter, They pollute very act of researching their competitors. Epitome of #adnoyance: Idiots wasting other people's money. https://t.co/FOIe43KYSc

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UltimApe@ultimape• almost 7 years ago

@mondaydotcom has the worst landing page I'vee ever seen. Advertises itself as a comparison. Tells nothing about product. Just shows an email signup. The unbounce is the same email signup in a nag.Investor: Genesis Partners also snagged Commerce Sciences - bought by Taboola. https://t.co/4kV4Olk3AI

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9/26/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Somebody heard growth hacking was kinda cool, so they cargo-cult in a bit, think they are experts b/c they got lucky once. Start investing and got an exit by selling their product to behemoth in the room whose entire business model is selling bullshit to clueless consumers. 🤡

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9/26/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

An entire ecosystem of fools masturbating each other over ads, trying to do what google and amazon does.https://t.co/g2Kx7XudZ1

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UltimApe@ultimape• over 10 years ago

If all you do is try to min-max your follower counts, you aren't growth hacking. Hypothosis: The common startup is stuck in a local maxima.

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9/26/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

Oh common, @DoveMenCareAre you literally paying to target me with an ad for men+children? I literally want to sterilize myself.Whatever interests you used to target this ad are failing. Horribly. https://t.co/l46bsSWUXW

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10/18/2018
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UltimApe@ultimape• almost 7 years ago
Replying to @ultimape

I swear, advert targeting norms among popular platforms are a cargo cult.https://t.co/0dz8uxfHAm

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UltimApe@ultimape• about 8 years ago

Where twitter tried to capitalize on language and keyword/hashtags to target ads, Facebook literally had droves of opt in interests data.

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10/18/2018
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UltimApe@ultimape• over 6 years ago
Replying to @ultimape

The more I dig into this guy's work, the more I see fundamental misunderstandings. It turns out the plate size thing (that was also retracted) is more like other illusions we see: they are biases in reporting, not action.https://t.co/ZfessO55CVhttps://t.co/EOCVqtMFTB

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UltimApe@ultimape• almost 7 years ago

A limited study. A cohort influenced by selection bias. Focused on a small facet of the media that totally wasn't p-hacked to bias the results to our preconceived notions of food cues... far reaching implications.(bet they didn't control for hunger.)https://t.co/KkC1MuLKZP

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12/23/2018
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UltimApe@ultimape• over 6 years ago
Replying to @ultimape

Size illusions are fascinating: they highlight influence of social norms on perception and meaning. More notably they don't work well on autistics.https://t.co/f4vlK60y8OBut I bet no one has done a study on it in autistics, or if have, it was ignored.https://t.co/XcJHfsP5RB

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UltimApe@ultimape• almost 7 years ago

Bouba/Kiki is a synchronization primitive among language encoded in genes, but it isn't arbitrary. Everybody basing these highfalutin theories on it are ignoring entire swaths of experience, wiped under the rug because we're 'diseased' and don't count.https://t.co/rQpqW2AsoH

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12/23/2018
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UltimApe@ultimape• over 4 years ago
Replying to @ultimape

"The scariest thing about microtargeted ads is that they just don’t work."https://t.co/qdkBUSN7zP

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5/27/2021
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UltimApe@ultimape• about 4 years ago
Replying to @ultimape

I Found a cool blog that talks a lot about bad science.I found a great teardown of the "Food and Brand Lab"'sunfortunate situation. https://t.co/qT5xCmHwGZ https://t.co/7Iozlpuj16

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6/21/2021